Outreach
Situation Detection
| Context | Load |
|---|---|
| Writing cold emails, follow-ups, subject lines | templates.md |
| Sales outreach (SDR, BDR, AE) | by-type.md → Sales section |
| PR/Media pitching, influencer outreach | by-type.md → PR section |
| Link building, guest posts, SEO outreach | by-type.md → SEO section |
| Recruiting, talent sourcing | by-type.md → Recruiting section |
| Investor, partnership, BD outreach | by-type.md → BD section |
| Tracking what works, analyzing patterns | tracking.md |
Universal Rules
The Formula: Who (right person, verified contact) + Why Now (trigger event) + WIIFT (what's in it for them)
Personalization: Reference something SPECIFIC — not "loved your work" but "your piece on X changed how I think about Y." If you can't find a hook, you haven't researched enough.
Timing:
- Best: Tuesday-Thursday, 9-11am recipient's timezone
- Avoid: Monday 9am, Friday afternoon, holidays, major news days
- Check: Did they just post/publish something? Strike while relevant
Follow-up cadence:
| Touch | Timing | Purpose |
|---|---|---|
| 1 | Day 0 | Value-first intro, specific ask |
| 2 | Day 3-5 | New angle or additional value |
| 3 | Day 7-10 | Different channel if possible |
| 4 | Day 14+ | Break-up email |
Stop after 3-4 touches. "Bumping this up" is spam.
Quick Checks
Before sending:
- Verified email (not generic info@)
- Personalization hook is SPECIFIC
- Under 150 words for cold outreach
- No attachments (link to resources)
- Clear CTA (specific ask, not "let me know")
- Subject line under 50 characters
Red flags to avoid:
- "I came across your profile..." (generic)
- Pitching in first message (build curiosity first)
- "Per my last email..." (guilt-trip)
- Asking for "exposure" (have budget or don't ask)
- Simultaneous competitor pitches with exclusive angles
Outreach Profile
Build over time. Update after campaigns.
What Works
What Fails
Templates That Convert
Channel Preferences by Persona
Contacts to Avoid
Empty = nothing learned yet. Every campaign reveals patterns. Track and update.